Dutch Design Week 2017: it's a wrap!
A delicious crispy wrap with a lot of great tastes, fully filled with a lot of interesting masterpieces and small gems that keep on falling of on your plate... Tastes that will be remembered, eye-candy. Food for thought and: an everlasting inspiration that will feed the need for more...
Dutch Design Week, a yearly 9-day designevent is the biggest event of its kind in northern Europe. This year with over 2500 designers presenting themselves to over 325.000 visitors
Dutch Invertuals X Luxaflex® ENLIGHTEN
One of the great projects i did with "Driven by Design" during Dutch Design Week (let's agree we call it DDW from now on...) was to host the people of the iconic dutch brand Luxaflex®.on a designtour. Luxaflex®. themselves had a very interesting collaboration with the dutch designers-collective "Dutch Invertuals" to explore light in new forms. The exceptional co-creation between Luxaflex and the 6 designers of Dutch Invertuals resulted in an expo during DDW: ENLIGHTEN. Their exploration will move, shine and glow, providing the audience new insights into aesthetics, experiences and usabilities to come. By reflecting on these perspectives, the Invertuals will reconsider light and its relationship with products designed by Luxaflex®.
Designers for ENLIGHTEN: Daniel de Bruin, Jetske Visser & Michiel Martens, Léa Baert, Mila Chorbadzhieva & Adriaan de Man, Studio Mieke Meijer, Thomas Ballouhey
Together with my designguide-teammates we hosted 3 groups of Luxaflex® through several locations in Eindhoven. The starting at Piet Hein Eek's woody workspace to meet up with Petra of SocalLabel. Social label is a new ‘work concept’ for people with a distance to the labour market. they involve designers, companies (social firms), healthcare and governmental organisations for new possibilities. A welcome example of how creatives and organisations gather up together to not only search for new ways, but also find them in new values.
Quite similar (as it is in terms of new ways to explore) was the collaboration of Eek and Ikea we visited: a great story about how designers'craftmanship with unique pieces was translated into the mass-production that fills the needs of Ikea and her consumers
The narrow street of Piet Hein Eek's place, with its small workspaces and open studios is always interesting to stroll around and get amazed by the stunning ambience and it's residents. A true example of a worthwhile visit was the expo Nighty-Nigth Colours of Studio Rens and Auping. Studio Rens is a research-based design studio who are true believer of research that mostly leads to a product. In their collaboration with the dutch bed- and mattrass specialist Auping, Renee & Stefanie (RenS) shown the wide range of bedding-colors against the narrow focus of truly chosen ones.
In our vision we saw that the bright, wild colours were most attracting to customers, but when it comes to a decision they mostly rely on the "safe haven" of standard ones. As a matter of fact, we find RenS made a great Materpiece that also helped Auping to show their standard collection.
A great example of a valuable collaboration between the designers creativity and the business-wise organisation.
Before visiting the familiar landmarks StrijpS and" Ketelhuisplein" (the DDW main square with it's People's Pavillion"), we made a valuable stop at the material-library "Broeinest". In a museum-like experience, designed by Raw Color and Studio Mieke Meijer they also created a stage for Transitions III, that presents the work of six design studios. All designers were tasked with exploring the properties and potential applications of the decorative rigid materials of Broeinest founder "Baars & Bloemhoff". "The results are an intriguing mix of abstract forms, unexpected combinations and tactile textures under the DDW theme ‘Stretch’." (Quote Frame Magazine).
Again, a very welcome inspiration to organisations to invite the creative minded designers at their drawing table to blur boundaries and lift their organisation to new levels.
The designtour was finished at Kazerne, in the city-centre of Eindhoven. "Kazerne": 365 days a year a charming and inviting place for eat, drink and design, showed us some great expo's in their labyrinth of rooms and chambers. Such as, "Maarten Baas, More attention please" (a translation of the award winning show with Lensvelt at Salone/ MIlan Designweek) and "New Icons -Rietveld Now". A questioning expo that challenges the visitor to think about "what would Rietveld be creating if he was living right here, right now...".
A great "Stretch" brain-exercise!
Project Coordinator Collections, Concept & Styling Luxaflex® Netherlands BV
During "Dutch Design Week" Vincent van Herk of "Driven by Design" guided us, with a selected group of relations, along several surprising expo's and presentations. The tour was filled with a diversity of content and, on the other hand, had a lot of insights for us and our relations. Full of variety from sustainability to interiordesign and much more. We met Vincent as a passionate design-specialist who gave us his stories with a happy flow. He's the guy you want to work with.
Thank you Vincent, for the good care!